CRM development
A CRM built around your business.
Off-the-shelf CRMs make you bend your process to fit their software. We do the opposite, because we build the CRM around how your team actually works, then connect it to the rest of your stack. We draw your process first so we understand how you work.
Clients, deals, comms, and finances in one place, with the repetitive work automated, giving you the views your team actually needs.
What we build
Custom data model
Your pipeline, your fields, your stages — modelled on how you really sell and serve, not a vendor's defaults.
Connected by default
Wired to your email, billing, support, and data sources so nothing lives in a silo.
Automation built in
Follow-ups, status changes, hand-offs, and reminders that fire on their own instead of relying on someone remembering.
Role-based views
Sales, ops, and leadership each see the slice they need — no clutter, no spreadsheets on the side.
Migration done right
We bring your existing data across cleanly, deduped and structured, so day one isn't a mess.
You probably need this if
- Your CRM is really a pile of spreadsheets.
- Your team avoids the CRM because it doesn't fit how they work.
- Customer data is scattered across email, billing, and support.
- You pay for a CRM but still track the important stuff manually.
Proof, not promises.
View all work →Professional services · CRM consolidation
Association of Chartered Certified Accountants
Brought nine separate systems together into one clean member record, so ACCA finally had a single, trusted view of every member.
Read study →Media · Customer data
Sky
A single, joined-up view of every customer, powering AI that recommends the next best action and lifts retention and product sales.
Read study →Recruitment · CRM/ERP transformation
Pertemps Group
Finally moved Pertemps off ageing systems onto a modern CRM, succeeding on the third attempt, where two previous tries had failed to ship.
Read study →Frequently asked
Honest answers.
If yours isn't here, book a 30-minute call. No pitch deck, and we'll tell you straight whether we're the right fit.
Why build a custom CRM instead of using Salesforce or HubSpot?
If a standard CRM fits your process, use it — it's cheaper. We build custom when your process is the differentiator and bending it to fit generic software costs you more than the licence ever would. Often we'll also build around a CRM you already have rather than replace it.Can you migrate our existing data?
Yes. Migrating cleanly — deduped, structured, and mapped to the new model — is part of the build. You won't start day one with a mess.Will it connect to our other tools?
That's the point. We connect to your email, billing, support, and data sources so the CRM is one connected system, not another silo.What do we own afterwards?
Everything — source code, infrastructure, documentation. No lock-in, no proprietary platform you can't leave.
Ready when you are
Your business should run
better than it does.
Thirty minutes. We'll talk through how your business actually works, where the biggest bottlenecks are, and whether we're the right team to fix them. No pitch deck. No obligation.
Founder-built
No handoffs. The person you talk to is the person shipping.
Weeks, not months
Modern stack, real infrastructure, production-grade fast.
You own it
Source, infrastructure, docs. Yours to keep, no lock-in.
Built to last
Doesn't break the moment your business grows.